امیرحسین فتحعلی زاده

roject Title: "The Role of Digital Advertising on the Sales of Arvik Kashan Home Appliances Factory Products" Summary In recent decades, digital advertising has become a key tool for increasing brand awareness and sales. With the expansion of technology and the Internet, especially in the home appliance industry, this type of advertising has become important as a strategic tool for attracting customers and increasing market share. Arvik Home Appliances Factory, with a brilliant history of producing quality products, operates in a competitive market where customers are looking for a smart shopping experience and accurate information. With customer shopping behavior changing towards online search and comparison, the company needs to adapt its advertising strategies to the digital space. Key Points - Use of online tools: Customers use search engines and social networks to evaluate options before making a purchase. ۸۰% of customers pay attention to digital advertising and online reviews before purchasing home appliances. - Precise audience targeting: Tools such as Google Ads and Meta Ads Manager allow for identifying audience behavior and designing tailored messages. - Challenges: Lack of proper strategy and understanding of the effectiveness of digital channels can lead to wasted resources and diminished brand credibility. Arvik Factory should use data-driven analytics to evaluate the effectiveness of digital advertising so it can optimize