سیده فاطمه علوی

This study aims to investigate how Iranian psychologist-influencers represent mental health on their pages and what strategies they use to connect with their followers. To this end, a qualitative study was conducted, examining the pages of ۹ active psychologist-influencers on Instagram. The data were collected using two methods: exhaustive thematic analysis and non-participant observation. The data were analyzed using thematic analysis and non-participant observation methods. The results of the study showed that psychologist-influencers represent mental health as a combination of "absence of disorder" and "presence of positive criteria," which is formed in interaction with biological, environmental, and social factors. This representation shows mental health as a dynamic and multidimensional state that depends on both preventing harm and actively developing psychological capacities. In the discussion of their strategies, it was observed that the most used strategies by psychologist-influencers include "informative and up-to-date content," "continuous activity," "hashtagging," "asking followers to repost," and "online events."