میترا شکری

Abstract

The present study was conducted to investigate the challenges of electronic journalism from the perspective of journalists. To achieve the challenges, the methods of reviewing scientific documents and research methods (Swot) were used, and the desired structural and content-forming components including strengths and weaknesses within the organization and opportunities and threats outside the organization were identified. The statistical population of the research consisted of journalists from IRNA and ISNA news agencies, and the sample size is ۴۴ people. Also,    statistical software has been used for data analysis, and in order to describe and explain the data, after confirming the reliability measurement using Cronbach's alpha method and describing and analyzing the information, finally, the evaluation matrix of the questions in the square method to determine Status and determination of the approach used. In the meantime, the diversity strategy got the highest score. Based on this strategy, the identified strengths are used to exploit external opportunities. Among the proposed solutions, removing political obstacles and freedom of action and clarification, updating and increasing media literacy and benefiting from experts to train and attract experts and specialists, job security and improving job quality, removing filters and improving internet speed and the provision of infrastructure has been assigned the highest score for the related variables. Also, according to the theoretical basis of this research, Gerbner's planting theory, Van Dyke's network theory, and Rogers' innovation theory, in order to accept and reduce the challenges of electronic journalism, it is necessary to meet the needs of the audience, gain trust, and produce content according to their needs and increase The knowledge and promotion of journalist's motivation and interest to produce messages by maintaining the mission (honesty, credibility, creativity) by improving the state of infrastructure and expertise and providing security and improving the quality of work and reducing the digital divide, and by changing the management view and political clarification and The performance and reduction of financial dependence and the replacement of a suitable income method and the formulation and amendment of supporting laws take advantage of the opportunities of virtual space to reduce the challenge and localize electronic journalism.

Keywords: journalism, electronic journalism, challenge, IRNA and ISNA news agencies.