نقش رسانه های اجتماعی در بی میلی گردشگران به گردشگری کم شتاب

این پژوهش با هدف نقش رسانه های اجتماعی در بی‌میلی گردشگران به گردشگری کم شتاب انجام شد. این پژوهش از لحاظ هدف کاربردی و از لحاظ روش توصیفی–همبستگی و از نوع پیمایشی می‌باشد. جامعه آماری پژوهش حاضرکارشناسان حوزه گردشگری در شهر تهران می باشند. براساس فرمول کوکران حجم نمونه ۳۸۴ نفر محاسبه شد. در این پژوهش از روش نمونه گیری تصادفی ساده استفاده شد. در این پژوهش تجزیه و تحلیل اطلاعات به روش تحلیل عاملی است (با استفاده از نرم افزار ) انجام خواهد شد.

کلمات کلیدی: رسانه های اجتماعی، بی‌میلی گردشگران، گردشگری کم شتاب

Abstract

Introduction: Slow tourism is recognized as a new paradigm in the tourism industry, offering an alternative to mass tourism. The core philosophy of slow tourism emphasizes reducing the pace of travel, allowing travelers to experience deeper and more meaningful encounters with destinations. This form of tourism focuses on interacting with local communities, discovering cultures, and gaining authentic, sustainable experiences, rather than rushing through multiple attractions.

Objective: The objective of this study is to investigate the role of social media in tourists' reluctance toward slow tourism.

Methodology: This research is applied in purpose and descriptive-correlation in terms of survey type. The statistical population consists of tourism experts in Tehran, and the sample size was calculated as ۳۸۴ people based on Cochran's formula. A standard questionnaire was used for data collection, with the available sampling method.

Findings: The results showed that the correlation between the amount of social media use and tourists' reluctance toward slow tourism is ۰.۵۴۰. This means that as social media use increases, tourists' reluctance to slow tourism increases, and vice versa. Additionally, the correlation between the type of social media use and tourists' reluctance toward slow tourism was found to be ۰.۴۲۰, indicating that changes in tourists' reluctance to slow tourism are related to the type of social media use. Furthermore, the correlation between users' trust in social media and tourists' reluctance to slow tourism is ۰.۶۸۴, suggesting that changes in tourists' reluctance toward slow tourism are linked to their trust in social media.