علی نصیری

The purpose of this research was to design an entrepreneurial business model in Iran's sports club industry in post-corona conditions. The statistical population of this research included physical education and sports science professors, club managers, coaches, and entrepreneurs in the field of sports entrepreneurship, and sampling was done as a whole. In this research, a mixed method was used, in the first stage, theme analysis was used to find the desired components, and in the second stage, confirmatory factor analysis was used to check the model. According to the analysis, ۲۳ concepts were identified in the form of ۵ themes, which include: entrepreneurial thinking, strategies, media, sports tourism and branding. All obtained components were analyzed through confirmatory factor analysis. According to the prioritization of these components, according to the obtained path analysis, the branding factor with a standard path coefficient of ۰.۳۵ has a significant positive effect on sports entrepreneurship (t = ۵.۴۷۶) as the first priority and the entrepreneurial thinking component with a coefficient The standard path of ۰.۱۲۱ had a significant positive effect on sports entrepreneurship (t = ۲۵۴.۲۴) as the last priority in the implementation of sports entrepreneurship in the country's club industry in post-corona conditions.

Keywords: entrepreneurship in sports, sports business development, club industry, sports organizations