نسترن طالبی موری آبادی

  In recent years, tourism has been recognized as one of the most significant factors influencing the economic, social, and cultural development of urban communities, attracting widespread attention from researchers and planners. With rapid changes in lifestyles, demands, and expectations of tourists, new forms and types of tourism have emerged, among which creative tourism stands out as one of the most prominent. Creative tourism, as an innovative approach rooted in creativity, innovation, and active engagement of tourists with the local environment and culture, goes beyond mere visits to traditional and historical attractions. It seeks to create unique, diverse, and dynamic experiences that enhance the quality of tourists’ presence while strengthening the cultural identity of host communities. Tehran’s District ۱۲, as one of the oldest and most historic parts of the capital, possesses significant potential and capabilities in the tourism sector, which can serve as a foundation for the development of creative tourism. Despite its rich historical and cultural fabric, this district faces challenges such as urban structural decay, reduced social interactions, and a lack of effective programs to leverage its cultural assets. In this context, creative tourism can play a pivotal role in revitalizing the historical fabric, enhancing cultural and social interactions, and creating sustainable economic opportunities. From this perspective, a precise understanding of the characteristics and components of creative tourism, as well as an analysis of its impacts on urban growth and development, particularly in a historically and culturally significant area like Tehran’s District ۱۲, is of paramount importance. The present study, utilizing qualitative methods and data collection through interviews with stakeholders, field studies, and qualitative content analysis, aims to provide a comprehensive understanding of creative tourism and its role in achieving sustainable growth in this region.